Apple’s App Store Revenue Surges 15% YoY in Q2 2025

Apple's global App Store revenue grew 15% year-over-year in fiscal Q2 2025, reaching $8.6 billion—a robust performance driven by increased downloads and higher app monetization. According to Bank of America, the strong growth in the App Store highlights the enduring appeal of Apple's services, underpinned by stable cash flows and potential benefits from artificial intelligence.

Key Highlights

• Revenue and Downloads:
  Based on SensorTower data, total downloads on iPhone and iPad increased 5% YoY to 8.9 billion, while app store dollars per download rose 9% YoY to $0.95.

• Monthly Growth:
  In March alone, App Store revenue climbed 11% globally.

• Productivity Surge:
  The fastest-growing segment was Productivity apps, which surged 54% YoY. This category expanded from 3% to 4% of total revenue, driven largely by increased adoption of ChatGPT-powered applications.

• User Engagement:
  Daily active users (DAUs) for ChatGPT on the App Store jumped from 4 million in January 2024 to 20 million in March 2025. On the Unified App Store, ChatGPT DAUs surged from 13 million to nearly 75 million.

• Apple TV Expansion:
  Early traction from Apple TV's expansion to Android devices has been noted, with the service averaging about 1.5 million DAUs in March. Although meaningful revenue has yet to materialize, the long-term subscription potential for Apple TV+ remains promising.

Outlook

Bank of America forecasts that Apple's total services revenue will grow 12% YoY in fiscal Q2 2025 and 13% for the full fiscal year. The bank maintains its Buy rating on Apple and a price objective of $265, though it cautions that estimates could prove conservative if the App Store continues its strong performance.

For investors keen to delve deeper into Apple's financial dynamics and growth metrics, detailed data is available via the Full Financials endpoint.