Truist Upgrades Celsius to Buy, Shares Soar 6%

Celsius Holdings (NASDAQ:CELH) shares surged more than 6% intra-day today after Truist Securities upgraded the company to Buy, lifting its 12-month price target from $35 to $45, as the firm shifts focus toward the company’s long-term growth potential following its Alani Nu acquisition.

Analysts noted that while Celsius has faced short-term challenges, including legacy business issues in 2024 and a slower start to Q1 2025, investor sentiment is now pivoting toward the strategic benefits of its latest deal.

The acquisition of Alani Nu gives Celsius a powerful foothold in the fast-growing women’s segment of the U.S. energy drink market, expanding both its demographic reach and product offerings.

Truist believes the integration of Alani Nu positions Celsius for renewed momentum, and the market appears to be discounting recent setbacks in favor of long-term brand synergy and distribution upside.