Why You Should Use a Brokerage Aggregator to Connect End-User Investment Accounts

The world of fintech is rapidly evolving, and developers are at the forefront of this transformation. One of the biggest opportunities in the financial sector is embedding investment account connectivity into apps and platforms. By leveraging modern brokerage APIs, developers can simplify the process of linking end-user brokerage accounts and enable seamless access to investment holdings data and trade execution.

One strong option to quickly build account-linking experiences into your app is to use a Brokerage Aggregator. Brokerage Aggregators provide a unified API for connecting to multiple brokerages, reducing complexity and streamlining development. Instead of building and maintaining individual connections to each brokerage's API, developers can leverage a unified solution to offer a better user experience and unlock new product features in a fraction of the time.

Here are 8 reasons why using a Brokerage Aggregator can be a game-changer for developers: 1. Streamlined Integration

Connecting to individual brokerages like Fidelity, Vanguard, and Robinhood requires dealing with different authentication protocols, data formats, and rate limits. A brokerage aggregator abstracts away these differences, providing a single, consistent API interface. This allows developers to focus on building product features rather than dealing with backend complexity.

2. Faster Time to Market

With a brokerage aggregator, developers can rapidly build and deploy investment-related features. Instead of spending months integrating with different brokerages, a single API connection allows immediate access to a broad range of financial institutions. Faster deployment means quicker user feedback and more agile product development cycles.

3. Access to Real-Time Investment Data

End users expect real-time insights into their investment performance. A brokerage aggregator allows developers to pull real-time holdings, transaction history, and account data directly from multiple brokerages. This enables features like:

• Portfolio tracking
• Performance analysis
• Real-time trade execution
• Dividend reinvestment tracking

4. Secure, Compliant, and Low-Maintenance Infrastructure

Security and compliance are critical in financial applications. Brokerage aggregators are built with secure authentication protocols (such as OAuth) and adhere to financial industry regulations (like SOC 2 and GDPR), ensuring that user data is protected and handled responsibly. Additionally, brokerage APIs frequently update their endpoints, security protocols, and rate limits — maintaining direct integrations with multiple brokerages requires constant upkeep. A brokerage aggregator handles these updates automatically, ensuring consistent uptime and data accuracy while reducing developer maintenance burdens.

5. Unified and Engaging User Experience

A brokerage aggregator allows users to connect multiple accounts from different institutions within a single app interface, creating a cohesive experience. This comprehensive view of a user's financial portfolio enables developers to build personalized insights, automated financial strategies, and interactive dashboards — driving higher engagement and increasing customer retention.

6. Comprehensive Coverage of Top-Tier Brokerages

A brokerage aggregator gives developers immediate access to major brokerages through a single integration, including:

• Fidelity API
• Vanguard API
• E*Trade API
• Robinhood API
• Webull API
• Schwab API

7. Enhanced Trading Capabilities

Beyond simply accessing holdings data, brokerage aggregators allow developers to enable trading features within their apps. Users can place market orders, limit orders, and even automate portfolio rebalancing — all from within the app interface.

8. Future-Proof Your App

The financial technology landscape is constantly evolving. A brokerage aggregator allows developers to stay ahead of the curve by offering flexible, scalable solutions that adapt to new market demands and user expectations.

Why SnapTrade is the Best Choice

SnapTrade is a leading brokerage aggregator that allows developers to connect users to their investment accounts through a single API. With SnapTrade, you can:

• Access real-time investment data from multiple brokerages
• Enable trading and automated portfolio management
• Deliver a seamless and secure user experience
• Save time and reduce development costs

SnapTrade's API covers a wide range of top-tier brokerages, making it easy to create comprehensive financial tools and services for your users.

If you're ready to transform your app with investment account connectivity, visit SnapTrade.com to learn more and get started on building the future of investing today.

We have a partnership with Snaptrade, please reachout to sam@financialmodelingprep.com to start an introduction with SnapTrade team.